MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
mobile app marketing
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic.“There’s a lack...
Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia,...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...