Google’s App Ads Chief On Why Less Is More When It Comes To App Campaigns

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AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single objective. But, as of November, there’s been only one way to promote apps across all Google properties: Universal App Campaigns. Google firstContinue reading »

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