AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

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AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/OperaContinue reading »

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Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018

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Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads servedContinue reading »

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AdColony Cuts 125 Jobs, Shuts Down AdMarvel Ad Server And Mediation Business

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AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid to focus its business on programmatic. The mobile video ad company said Monday that it will shutter most of AdMarvel, the mobile ad tech company it acquired in 2010. The ad exchange portion of AdMarvelContinue reading »

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