AdColony Cuts More Jobs In The Name Of Profitability – But Can It Compete?

AdColony laid off roughly 10% of its US workforce late last week amid struggles to gain a foothold in the app-install space. Headcount now stands somewhere around 350. The cuts were across sales, IT, finance and product, including the chief product officer position. AdColony confirmed the layoffs, but not the exact number. The beleaguered mobileContinue reading »

The post AdColony Cuts More Jobs In The Name Of Profitability – But Can It Compete? appeared first on AdExchanger.

Read more

When It Comes To Mobile Programmatic, Buyers Are Behind

Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a lot of kinks to work out. The No. 1 headache for publishers: buyers that try to apply desktop tactics and standards to mobile and then wonder why it’s not working out. Even some of theContinue reading »

The post When It Comes To Mobile Programmatic, Buyers Are Behind appeared first on AdExchanger.

Read more

Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market

Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say theContinue reading »

The post Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market appeared first on AdExchanger.

Read more

AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

AdExchanger |

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/OperaContinue reading »

The post AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4 appeared first on AdExchanger.

Read more

Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018

AdExchanger |

Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads servedContinue reading »

The post Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018 appeared first on AdExchanger.

Read more

AdColony Cuts 125 Jobs, Shuts Down AdMarvel Ad Server And Mediation Business

AdExchanger |

AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid to focus its business on programmatic. The mobile video ad company said Monday that it will shutter most of AdMarvel, the mobile ad tech company it acquired in 2010. The ad exchange portion of AdMarvelContinue reading »

The post AdColony Cuts 125 Jobs, Shuts Down AdMarvel Ad Server And Mediation Business appeared first on AdExchanger.

Read more