Last week, when luxury conglomerate LVMH made the surprising decision to appoint Pharrell Williams as creative director for Louis Vuitton,...
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In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time....
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock...
Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief...
Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including...
Alphabet CEO Sundar Pichai started the company’s Q4 2022 earnings report on Thursday with an ominous message. “It's clear that...
Super Bowl ads are more expensive than ever, costing up to $ 7 million for a 30-second spot. So how...
Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but...
No matter how many hours I spend on TikTok and Instagram, or how young I feel compared to my peers,...