McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this...
Movies
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of...
Samsung is playing into people's anxieties around switching phones with an ad inspired by teen horror movies such as "Friday...
Hollywood throws a ton of money into "For Your Consideration" ads--$ 53 million this season alone, per MediaRadar--in the hopes...
In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe's largest cinema chain...
ViacomCBS streamer Paramount+ is growing fast, and to give it an even bigger boost, the company is teaming up with...
Key Insight: The promotional tool comes after two months of higher-than-expected subscriber growth for the streamer. Netflix has been testing...