The JIC is looking to set the record straight on not just its requirements for currency, but also that it...
MRC
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.Sometimes an old institution...
The Media Rating Council is officially down with OTT.On Friday, the group released an updated version of its Digital Video...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads...