To convey the unique experience of eating in a Nando's restaurant to Gen Z consumers, the U.K. chain has introduced...
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Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes...
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is...
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized...
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Sponsored post byLouis-David (LD) Manginco-founder and CEOConfiantSPONSORED BY:Only the strong survive: This has long been an inspirational tenet for ad...