NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in,...
NBCUniversal’s
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite...
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its...
At Tuesday's ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients....
Following last year's complaints that streaming service Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal has made...
NBCUniversal has teamed up with Yahoo's demand-side platform to give advertisers direct access to inventory from the network's streaming service...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share...
The Ad Council has a new board chair: Linda Yaccarino, NBCUniversal's chairman of global advertising and partnerships, will head up...