Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of...
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Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the...
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog...
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES)...
NBCUniversal is adding to its ad sales leadership. Top line In the latest TV advertising industry shakeup, Alison Levin, Roku's...
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg,...
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair...
“Gone are the days of three networks, one screen, one ad and one way to count,” says Kelly Abcarian, EVP...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ten-Digit Club Big ups to TikTok, which claims...