The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
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Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta...
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels,...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or...
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are...
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works....
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
As the official Aotearoa representative for Cannes Lions, the Commercial Communications Council will take us behind the scenes of this...