Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or...
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In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are...
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works....
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven...
As the official Aotearoa representative for Cannes Lions, the Commercial Communications Council will take us behind the scenes of this...
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're...
There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana...
The ad industry is now brimming with vendors claiming they can track and measure ad viewers' attention. Hungry to strike...
Streaming services are increasing both their subscription prices and ad loads. Plus: Meta just broke the record for the biggest...
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new...