For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic...
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Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging...
As long as major live sports airs on broadcast and cable, linear will stay relevant to consumers and thus to...
Netflix's ad tier is here. And we have no bad words. Literally ... because Bad Words is one of the...
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Multicultural markets are the single biggest growth opportunity for the media and advertising industry. At least according to Marc Pritchard,...
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been...
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....