The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots.The New York Times had...
new york times
In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as...
Shorting AdsVerizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Retired, But Not Resting Justice Department appeal or not, AT&T...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Subs Up, Ads Down Digital ad revenue at The New...
The New York Times is eyeing inroads into TV and emerging channels like voice search to confront the new realities...
The New York Times is making good on its goal to rev digital subscription revenue, but not at the expense...
The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand...
Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off...
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...