More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...
AUCKLAND, Today: A lecture about M+AD’s “duty of care” and 200 words of pure PR-speak was the best we could...
AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership...
AUCKLAND, Today: Just as M+AD was about to go to press, we received the full Nielsen Readership Report (referred to...
Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to...
Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that...