AUCKLAND, Today: A lecture about M+AD’s “duty of care” and 200 words of pure PR-speak was the best we could...
nielsen
AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership...
AUCKLAND, Today: Just as M+AD was about to go to press, we received the full Nielsen Readership Report (referred to...
Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to...
Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that...
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings...
New figures from Nielsen’s August online ratings show that NZ Herald.co.nz is now New Zealand’s most popular digital news provider....
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...