Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit Demanded Remember when the TV networks and Nielsen...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to...
P&G isn’t the only western company that was deeply involved in the development of the China Advertising ID (CAID). The...
Allison Schiff contributed Twitter is expanding its relationship with Nielsen to boost its ability to plan and execute video strategies....
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...
AUCKLAND, Today: A lecture about M+AD’s “duty of care” and 200 words of pure PR-speak was the best we could...
AUCKLAND, Today: At press time, Nielsen had yet to officially release the results of its latest newspaper and magazine readership...