Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television...
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Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a...
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC). Tasked with driving...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...
The Media Rating Council stripped Nielsen of its National TV ratings accreditation Wednesday and formally denied its request for a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit, Set, Go That plucky startup Reddit picked up...