Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter....
nielsen
HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the...
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
The latest Nielsen CMI Readership results show Stuff holds the number one audience position across New Zealand’s digital and print...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Presidents...
VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a...
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account...