Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular...
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This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in...
Streamers don’t browse – at least not on streaming services.Although the majority of households either own a smart TV and/or...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to...
Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CTV Sees Green Innovid has raised $30 million to invest...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Broadcast Impasse CBS will be without Nielsen ratings after failing...