Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings...
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New figures from Nielsen’s August online ratings show that NZ Herald.co.nz is now New Zealand’s most popular digital news provider....
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
New Zealand’s media industry hits a new milestone this October with the introduction of a new system by ThinkTV and...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company...
Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular...