It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to...
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Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CTV Sees Green Innovid has raised $30 million to invest...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Broadcast Impasse CBS will be without Nielsen ratings after failing...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on...
Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is...