Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
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Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.CTV Sees Green Innovid has raised $30 million to invest...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Broadcast Impasse CBS will be without Nielsen ratings after failing...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on...
Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is...
An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics...