Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
nielsen
The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t...
Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid...