In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
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Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...
In its short, two-year lifespan, FuboTV, a streaming video service specializing in live sports content, has mostly monetized through paid...
Nielsen’s specialty is media measurement, not mar tech.But a slew of new Nielsen Marketing Cloud wins may help change that...
Charter, the US cable conglomerate second only to Comcast in subscriber count, has made a strategic investment in 605 Group,...
CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got...
Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the...