This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The...
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AUCKLAND, Today: The Dominion Post, and Otago Daily Times posted modest readership increases in the latest Nielsen national newspaper report...
Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen...
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to...
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an...