"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Omnichannel
What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I...
Out-of-home (OOH) advertising is the only traditional media that’s still showing growth, but some advertisers are holding back, because the...
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
Firefly is moving fast.On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
National advertisers don’t particularly covet college media inventory. The buying process is manual and clunky, and the ad is often...
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization.AI tech is a strategic investment area for the...
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world.“Reporting on the impact of...