VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts

Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, TubiContinue reading »

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Erin Matts Becomes CEO Of Hearts & Science

Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet namedContinue reading »

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Scott Hagedorn Named CEO Of Omnicom Media Group

At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of Omnicom Media Group (OMG) Thursday after 15 years with the company. Hagedorn succeeds Page Thompson, who will retire after 40 years at Omnicom. Omnicom has not yet named a replacement for Hagedorn at Hearts &Continue reading »

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Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision

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Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she will lead the agency’s charge toward identity-based media buying. Pagliuca will oversee Hearts & Science’s tools and strategy that will put individual identities at the center of not just media execution, but brand strategy andContinue reading »

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Move Fast And Break Things: Holding Company Shape Shifts Of 2016

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For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methodsContinue reading »

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