On TV and Video

4 min read

• News

Much Work Must Be Done Before Digital Video And TV Can Converge

May 24, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

When Is It Best To Use Social Video In A Media Plan?

May 21, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

3 min read

• News

Bridging The Transparency Gap Between TV And Digital

May 17, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

The Trojan Horse In The Living Room

May 14, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

3 min read

• News

TV Advertising Measurement: Two Steps Forward, One Step Back

May 10, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

5 min read

• News

What Might Replace The CPM Pricing Model For Video Ad Buying?

May 7, 2018 Programmatic

"On TV And Video"is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...

3 min read

• News

Advertisers And Media Companies: It’s Time To Embed Identifiers In Your Video Assets

May 3, 2018 Programmatic

"On TV And Video"is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by...

5 min read

• News

Envisioning An All-Encompassing Total Video Strategy

April 30, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...

4 min read

• News

Attn:, The Millennial News Brand, Turns Its Attention To TV

April 26, 2018 Programmatic

When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials.The publisher relied heavily on...

4 min read

• News

In the Streaming Wars, There Are Many Paths To Monetization

April 23, 2018 Programmatic

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...