How Questionable Data-Sharing Practices And A Healthy Dose Of Hubris Helped Bring Down One Of The Most Well-Known Players In...
Online Advertising
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer...
The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50%...
The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the...
Criteo brought in $529 million in the past quarter, a 6% drop from the same period last year, the company...
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
E.W. Scripps said Wednesday it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...