As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed...
Online Advertising
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain...
The first rule of ad fraud: If it can be spoofed, it will be spoofed.Bad actors are pretending to be...
It’s the end of an era.AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will...
When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1...
How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of...
Ryan Joe contributedOne of Google’s key ad executives is riding off into the VC sunset. Sridhar Ramaswamy, SVP for ads and...
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...