Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless...
Online Advertising
Alphabet’s second quarter revenue hit $32.7, a 26% jump from the same period last year, according to its earnings report...
Forrester Research took its first steps into technology ownership on Tuesday with the acquisitions of customer data collection company FeedbackNow...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early...
The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
Waldorf Astoria is using social media to connect with the young, affluent millennial women it sees as its next guests.The...
Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of...
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...