Headphone and ear protector company Flare Audio is one of the many direct-to-consumer businesses racking up sales using digital media.The...
Online Advertising
Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors...
Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in...
Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still...
Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were...
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with...
The European Union’s GDPR regulations have been in force for less than a week, but ad tech exchange players are...
The odds are stacked against ad tech companies that go public. But Integral Ad Science CEO Scott Knoll wants to...
Google soon expects to join the IAB Europe’s Transparency and Consent Framework, which transmits consent across the ad tech ecosystem...