Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure...
Online Advertising
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
Much has changed since Outbrain was founded in 2006. Clickbait is no longer in favor but supply chain hygiene is,...
When the International Business Times and its parent Newsweek Media Group were accused in February of buying bots to help...
Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital...
The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring...
The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so...
Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to...