The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
Online Advertising
When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it...
The rise (and fall, and rise, etc,) of cryptcurrencies like Bitcoin and Ethereum brought mainstream attention to blockchain technology. And...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Ad targeting company Magnetic has a new CEO: ad tech vet Corey Ferengul. He replaces James Green, who served as...
Online retailers are losing revenue right under their noses thanks to a devious form of ad injection only visible to...
Dan Salmon will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018...
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and...
For those whose New Year’s wish was never to see the word “duopoly” again: Take cheer! Soon we may start...
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained...