Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency....
Online Advertising
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company.AdExchanger reported in...
Oppenheimer & Co. managing director and senior analyst Jason Helfstein will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in...
Every vendor in the supply chain takes its cut before a CPM goes to work, and that includes a fee...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
In the two years since the Trustworthy Accountability Group got off the ground, the industrywide fraud-fighting coalition has received more...
The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings...
Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their...
Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that...