Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital...
Online Advertising
Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has...
DoubleVerify is looking for a home.AdExchanger has learned that the independent verification company recently hired a banker from tech-focused investment...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...
Hokey, funny car dealer ads dominate local TV broadcasts for a reason: They work. But auto dealers like Rick Ricart...
Rocket Fuel has made organizational changes, resulting in laying off 11% of its headcount – 93 services and admin positions...
When should an ad count? Traditionally, the IAB and Media Ratings Council (MRC) has recommended measuring desktop or mobile ads...
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very...
While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on...
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum....