Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...
Online Advertising
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications.The two new specs,...
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed....
Publishers get paid for their ads 60 days or more after they appear – if exchanges pay on time. That...
It’s a tough time for all publishers, and local publishers especially.To combat those challenges, Advance Local – part of the...
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns...
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the...
Large, established companies such as P&G, Verizon and Kellogg’s are building direct-to-consumer (DTC) brands to compete with the challengers encroaching...
Story has been edited to include Sizmek's response.While Sizmek’s future will play out over the next couple of months, there...
Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies...