Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
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Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...
If there's a building that only has murders in it, it makes sense to try to escape it. Top line...
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
MediaWorks’ newest radio station Channel X has officially gone live, broadcasting across 16 frequencies, from Auckland to Bluff. In recent...
AUCKLAND, Friday: Colenso BBDO has emerged as the only New Zealand agency to score metal at the Clio Awards held...
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of...
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only...
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped...