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Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
For almost a year, beauty brand Avon has been undergoing a makeover of its own with the introduction of a...
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new...
Magnite increased its purchase data reservoir through a partnership with Attain, a purchase data company. But the data upgrade is...
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...
If there's a building that only has murders in it, it makes sense to try to escape it. Top line...
The end of third-party cookies isn’t “Armageddon for marketers,” says Wendi Dunlap, Mediahub’s newly appointed EVP of business intelligence and...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....