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openRTB
Welcome, AdExchanger Commerce Media subscribers. Thanks for reading! We recently covered the efforts by the IAB Tech Lab to standardize...
The IAB Tech Lab has updated its OpenRTB standard to include objects specifically designed for DOOH. It also published new...
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and...
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...