The headache of creating and scaling video across multiple connected TV platforms is real.Innovid launched its antidote on Thursday, a...
OTT
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Just a few years ago, Roku focused on getting devices into as many households as possible. But at a certain...
Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million.Roku’s ad business now makes...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Lance...
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement...
The Media Rating Council is officially down with OTT.On Friday, the group released an updated version of its Digital Video...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...