The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
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The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to...
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands...
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
A giant Barbie towers over Dubai's business district, unfixing her long limbs from a plastic Mattel box as tall as...
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about...