Paramount's Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes. The...
Paramount
Paramount+ may have finally reached its peak--peak losses, that is. The streaming service added a record 9.9 million subscribers in...
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with...
Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming...
Paramount is joining The CW across the upfront finish line. The company is "virtually done" with upfront negotiations, just ahead...
Longtime MTV and Paramount exec Amy Campbell has been named CMO of Paramount Media Networks and MTV Entertainment Studios. She...
When it comes to Paramount's attention to pull off live version of 60 Minutes at its 2022 upfront, it was...
YouTube announced an exclusive partnership with Paramount to livestream the world premiere event of the highly anticipated Top Gun: Maverick...