Earlier this month, McDonald's launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first...
Partnership
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...
Diplo may know his way around the recording studio, but he's helpless in the kitchen. The Grammy-winning producer confuses a...
Since winning Bud Light's creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for...
Oculus from Facebook was named the official virtual reality headset partner of the National Basketball Association, the Women's National Basketball...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s...