Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
Partnerships
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...
Maaliq Joseph joined Snap Inc.'s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring...
Warner Bros. Discovery Australia & New Zealand has launched partnerships brand Knack, a one-stop-shop for clients seeking strategy, integration, sponsorship and...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
One week after Elon Musk announced he was buying Twitter, it was business as usual at the company's annual pitch...
The practice of brands tapping online content creators to boost their reach and forge relationships with customers famously took off...
There's a reason why athletes are the MVPs of both the sports world and advertising. We tune in weekly to...
CEO Paul Kenny has announced that Shout Media has secured exclusive sales and marketing arrangements with digital billboard companies, Vast...
Football is a brutal, punishing sport that exacts a toll from those who play it. Putting on the helmet, pads...