Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs...
performance
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO...
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But...
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very...
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely,...
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold,...
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to...
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...