In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
performance
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how...
StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by...
Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets....
oOh!media NZ has announced that Katie Smith will be joining the team in the newly created role of Network Performance...