At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...
performance
Leading consultancy Stitch has announced the appointment of Cobus Taylor as Digital Performance Manager, signifying a pivotal step in Stitch’s...
CMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently,...
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV...
’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...