Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
performance
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max,...
Development and CX agency, BBT, recently launched their evolved brand and refined proposition. With a core focus on creating performance-centric...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms...
TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday,...
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death....