Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold,...
performance
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to...
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO...
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to...