’Tis the season to be spending. Early holiday shopping hit new highs this year: Consumers spent $ 76.8 billion in...
performance
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition...
When Google deprecates third-party cookies from Chrome--as it says it will--in the second half of 2024, performance marketers will lose...
Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...