Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
performance
The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta's platforms...
TikTok is letting brands only pay if people actually watch their ads. The buzzy platform is launching Focused View Thursday,...
Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death....
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video....
The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has...
An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes...
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...