Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...
performance
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You...
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that...
Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to...
AUCKLAND, Today: Shortland St-based social marketing agency Socialites Group has appointed Nick Fleming as director of performance media, as they...
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the...
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...
In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox...
Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the...