Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to...
performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly...
Content's role in affiliate marketing has been growing at a rapid clip in recent years. In 2019, content accounted for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch...
As this series comes to a close, the desire to be aspirational--inspirational, even--rings hollow. For many, Black History Month is...
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade....
Affiliate naysayers have had the same critiques for years, and the industry has proven them wrong every step of the...