Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are...
performance
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive...
Ads Are There For You Publishers attempting to cut themselves a slice of the commerce pie are running into an...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
Google Ads today announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach....
Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...