Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and...
performance
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
Television advertising has the reputation of mainly being a vehicle for branding. But that’s a misconception, says Arjun Kapur, managing...
S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is...
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds...
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max,...
Development and CX agency, BBT, recently launched their evolved brand and refined proposition. With a core focus on creating performance-centric...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...