Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV...
performance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Maxin’ And Relaxin’ Performance Max may be the...
This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans,...
In order to gain access to performance advertising budgets (and to prove out the power of publisher first-party data), Vox...
Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the...
By Rémi Lemonnier, co-founder and president, Scibids The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google has introduced...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Tech And Privacy Theater The ad industry, particularly...